Privacy Policy

Effective date: September 24, 2024 At Adscene, protecting your personal data is our priority. Whether you use the platform Adscene (the "Platform") as our client (the “Client”) and as part of the management of our contractual relations with our Client, we may collect personal data about you. The purpose of this policy is to inform you about how we process your personal data in compliance with Regulation (EU) 2016/679 of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (hereinafter the "GDPR") and applicable Norwegian Data Protection Law.

Personal identification information

We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, register on the site, place an order, fill out a form, respond to a survey, subscribe to the newsletter, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, mailing address, phone number, and payment information. Users may, however, visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personal identification information, except that it may prevent them from engaging in certain Site-related activities.

1. Who is the data controller?

The data controller is Adscene, WULFF AS, an Norwegian software company. (“Us” or “We”) when browsing on our Platform or when using your account on our Platform as our Client. Contact email: preben@adscene.ai.

2. What personal data do we collect?

Personal data is data that identifies an individual directly or indirectly, in particular by reference to an identifier such as a name. We may collect the following personal data: Identification data (e.g., full name, email addresses); Data relating to your professional life (e.g., company name, position/function, company size, company website, logo); Data relating to your orders; Login data (e.g., logs, IP address); If you sign in using a third-party authentication service (e.g., Google or Microsoft), certain data such as your name and email may be collected from that service. We do not collect your third-party account password; Browsing data (IP address, pages viewed, date and time of connection, browser used, operating system, user ID); Location data; Data related to recordings from telephone calls with our customer care service (e.g., content of the calls, dates of the calls); Economic and financial data (e.g., bank details); Data related to your credit cards; Any information you wish to send us as part of your contact request. We will inform you when collecting your personal data whether certain data are mandatory or optional.

3. On what legal basis, for what purposes, and for how long do we keep your personal data?

Objectives	Legal basis	Data retention period
To provide you with services available on our Platform through your account	Performance of a contract to which you are a party and/or taking steps at your request prior to entering into a contract	Personal data is retained for the duration of your account. Connection logs are kept for 10 weeks. If your account is inactive for 2 years, it will be deleted unless you respond to our reactivation email. Personal data may also be archived for probationary purposes for 5 years.
To perform operations related to contracts, orders, invoices, and customer relationship management	Performance of a contract	Personal data is retained for the duration of our business relationship. Data related to transactions (excluding banking data) is archived for 5 years. Contract data is stored for 10 years. Credit card data is handled by our payment provider. CVV2 is not stored.
To improve our services	Legitimate interest in improving our services	Telephone recordings: 6 months. Call content analysis: 1 year.
To manage your opinions on our products, services, or content	Legitimate interest	Data is kept for 2 years after opinion publication.
To create a customer/prospect database	Legitimate interest in developing and promoting our business	Data is kept for the business relationship duration. For prospects, data is kept for 3 years from the last contact.
To send newsletters, requests, and direct marketing mailings	Legitimate interest	Data is kept for 3 years from the last contact.
To make cold calls	Legitimate interest in promoting our business	Data is kept for 3 years from the last contact. Numbers are checked against opposition lists.
To answer your inquiries	Legitimate interest in responding	Data is kept for 3 years from your last contact.
To comply with legal obligations	Legal obligation	Invoices are kept for 10 years. Transaction data is archived for 5 years. Contract data is stored for 10 years.
To improve the functionality of the Platform	Consent	Data is kept for 25 months.
To process data subjects’ requests to exercise their rights	Legitimate interest in responding	If we request proof of identity, it will only be retained for verification purposes, then deleted.

4. Who are the recipients of your personal data?

(i) Our staff; (ii) Our processors, such as: artificial intelligence service providers, lipsync providers, generative voice AI providers, hosting providers, newsletter services, audience analysis tools, secure payment services, invoicing tools, and cookie management tools; (iii) If necessary, public and private organizations to comply with legal obligations.

5. Are your personal data likely to be transferred outside the European Union?

Your personal data is hosted on servers located in the European Union. In certain cases, your personal data may be transferred outside the EU, with appropriate safeguards, such as: Transfer to countries recognized as ensuring an adequate level of protection by the European Commission. Transfers with Standard Contractual Clauses approved by the European Commission, Binding Corporate Rules, or other approved mechanisms.

6. What rights can you exercise on your personal data?

You have the following rights: Right to be informed: Through this privacy policy. Right of access: Access your personal data as defined by Article 15 of the GDPR. Right to rectification: Rectify your inaccurate or outdated data as per Article 16 of the GDPR. Right to restriction of processing: Request restrictions as per Article 18 of the GDPR. Right to erasure ("right to be forgotten"): Request the deletion of your personal data as per Article 17 of the GDPR. Right to file a complaint: You can file a complaint with a supervisory authority, such as the ian Data Protection Authority. Right to define instructions: Specify how your data should be handled after your death. Right to withdraw consent: You can withdraw consent at any time, as per Article 7 of the GDPR. Right to data portability: Request your data in a machine-readable format, as per Article 20 of the GDPR. Right to object: Object to the processing of your data as per Article 21 of the GDPR.

7. What cookies do we use?

For more information on cookies management, please consult our Cookies Policy.

8. Contact information for data privacy matters

Contact email: preben@adscene.ai Contact address: WULFF AS,

8. Contact information for data privacy matters

Contact email: preben@adscene.ai Contact address: WULFF AS WULFF AS,

9. Modifications

We may modify this privacy policy at any time to comply with regulatory or technical changes. Please regularly consult the latest version of this privacy policy. Significant changes will be communicated to you.

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